"Like a pro" commercial: Inspirational or perfection-obsessed?
Photo: Freeimages.com – Kevin Copple
I was watching a football game on television with my sons, when a GMC commercial appeared. From a marketing perspective, their “Like a Pro” campaign is well-crafted, and targets its demographic (white-collar, upper-middle-class males) well.
The ad starts with an inspiring musical . . .