GMC says being a good father, friend or son isn't good enough
"Like a pro" commercial: Inspirational or perfection-obsessed?
Photo: Freeimages.com – Kevin Copple
I was watching a football game on television with my sons, when a GMC commercial appeared. From a marketing perspective, their “Like a Pro” campaign is well-crafted, and targets its demographic (white-collar, upper-middle-class males) well.
The ad starts with an . . .
This is why empathy between a parent and child is important
After dislocating my finger, I'm forever grateful for my kids' love and concern
Photo: Freeimages.com – Adrian, Canada
I was 4 and I’ll never forget.
Our gazes locked. A kindergarten classmate; her eyes, red, swollen. Tears streamed down her face.
I felt something. You know the feeling. Starts in your heart, works its way through your throat, eyes, rolling like the surf crashing toward shore.
. . .This story will make you question manhood
Being only tough and strong limits boys and men
Photo: Freeimages.com – Josef Faustbeck
Take it like a man.
How often have you heard this expression? Or maybe one of its cousins: Man up. Don’t be a sissy. Be a man. Don’t cry.
When I played university football, emblazoned at the top of our dressing room, in huge, black lettering, read the words: INTIMIDATE AND . . .
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