Daddy Daydreamer

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GMC says being a good father, friend or son isn't good enough

"Like a pro" commercial: Inspirational or perfection-obsessed?

GMC truck on bridge

Photo: Freeimages.com – Kevin Copple

I was watching a football game on television with my sons, when a GMC commercial appeared. From a marketing perspective, their “Like a Pro” campaign is well-crafted, and targets its demographic (white-collar, upper-middle-class males) well.

The ad starts with an . . .

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September 21, 2017

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All Categories: poetry(25) gratitude(12) kid stories(11) emotions(10) school(9) sports(8) stay-at-home dad(7) mental illness(7) depression(6) empathy(5) birthday(5) mental health(5) parents(5) racism(5) bipolar disorder(4) brothers(4) daydreaming(4) football(4) ottawa(4) rant(4) bedtime(4) friendship(3) coronavirus(3) bullying(3) consumerism(3) ethnicity(3) compassion(3) covid-19(3) masculinity(3) discipline(3) ribbon bear(3) fuzzy bunny(3) manhood(3) rituals(3) slam(3) new year(2) writing(2) music(2) guitar(2) religion(2) competition(2) toronto(2) christmas(2) risk(2) screen time(2) costco(2) robert munsch(2) playground(2) taiwan(2) soccer(2) social media(2) playing favourites(2) seaweed(2) grey cup(2) cfl(2) forgiveness(2) grandparents(2) giving(2) con artist(2) generosity(2) perfectionism(2) risk-taking(2) friendliness(2) homelessness(2) failure(2) scam(2) food(2) diary(1) wittys lagoon(1) kalamalka lake(1) boughton bay(1) lac edja(1) pei(1) credit cards(1) chess(1) uncertainty principle(1) narcissism(1) redblacks(1) heroes(1) sneaking out(1) teenagers(1) sex education(1) pd day(1) jehovah's witnesses(1) sibling rivalry(1) simple machines(1) satire(1) lice(1) lenny the louse(1) wilbur the worm(1) fatherhood(1) mothers day(1) journal(1) softball(1) jesus(1) anniversary(1) mom(1) discrimination(1) french(1) gmc(1) will arnett(1) like a pro(1) orange shirt day(1) every child matters(1) anger(1) marriage(1) monopoly(1) grandpa(1) grandfather(1) yu-gi-oh(1) stephen hawking(1) methuselah(1) noah(1) the flash(1) ipod(1) travel(1) globalization(1) suicide(1) spirituality(1) good friday(1) easter eggs(1) lion king jr(1) theatre(1) cycling(1) easter(1) christianity(1) lrt(1) summer(1) homophobia(1) perseverance(1) six degrees of separation(1) chris triantafilou(1) waterloo warriors(1) loneliness(1) carson grove elementary school(1) viktor frankl(1) simon sinek(1) spider-man(1) comfort zone(1) harry potter(1) credit card scam(1) visa(1) camping(1) my name is earl(1) sardines(1) autopilot(1) cheering(1) ottawa river(1) byward market(1) gatineau(1) mother(1) movie night(1) work(1) video games(1) sexapalooza(1) sex(1) technology(1) baseball(1) marketing(1) science(1) pokemon(1) toys(1) lunch(1) potluck(1) atari(1) second language(1) kindness(1) trading(1) home