Daddy Daydreamer

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GMC says being a good father, friend or son isn't good enough

"Like a pro" commercial: Inspirational or perfection-obsessed?

GMC truck on bridge

Photo: Freeimages.com – Kevin Copple

I was watching a football game on television with my sons, when a GMC commercial appeared. From a marketing perspective, their “Like a Pro” campaign is well-crafted, and targets its demographic (white-collar, upper-middle-class males) well.

The ad starts with an . . .

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September 21, 2017

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All Categories: poetry(18) kid stories(11) emotions(10) school(9) sports(8) mental illness(6) stay-at-home dad(6) depression(5) birthday(5) gratitude(5) empathy(5) football(4) mental health(4) daydreaming(4) friendship(3) ottawa(3) rituals(3) fuzzy bunny(3) manhood(3) brothers(3) ribbon bear(3) bedtime(3) masculinity(3) bipolar disorder(3) compassion(3) discipline(3) parents(3) racism(3) ethnicity(3) consumerism(3) bullying(3) religion(2) slam(2) new year(2) costco(2) robert munsch(2) rant(2) taiwan(2) playground(2) competition(2) toronto(2) guitar(2) christmas(2) grandparents(2) soccer(2) giving(2) con artist(2) generosity(2) social media(2) playing favourites(2) seaweed(2) perfectionism(2) risk-taking(2) friendliness(2) risk(2) homelessness(2) grey cup(2) cfl(2) forgiveness(2) failure(2) scam(2) screen time(2) writing(2) music(2) six degrees of separation(1) chris triantafilou(1) waterloo warriors(1) loneliness(1) viktor frankl(1) simon sinek(1) spider-man(1) comfort zone(1) credit card scam(1) visa(1) my name is earl(1) sardines(1) autopilot(1) cheering(1) ottawa river(1) byward market(1) gatineau(1) potluck(1) food(1) second language(1) narcissism(1) heroes(1) the flash(1) camping(1) spirituality(1) suicide(1) atari(1) cycling(1) technology(1) marriage(1) french(1) discrimination(1) teenagers(1) sneaking out(1) credit cards(1) trading(1) toys(1) mother(1) pokemon(1) movie night(1) work(1) video games(1) baseball(1) science(1) sexapalooza(1) sex(1) marketing(1) lunch(1) diary(1) chess(1) redblacks(1) sex education(1) pd day(1) jehovah's witnesses(1) sibling rivalry(1) simple machines(1) satire(1) lice(1) lenny the louse(1) wilbur the worm(1) mom(1) mothers day(1) journal(1) jesus(1) softball(1) anniversary(1) gmc(1) will arnett(1) like a pro(1) orange shirt day(1) every child matters(1) anger(1) monopoly(1) grandpa(1) grandfather(1) yu-gi-oh(1) stephen hawking(1) methuselah(1) noah(1) ipod(1) good friday(1) christianity(1) easter eggs(1) easter(1) lion king jr(1) theatre(1) home