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GMC says being a good father, friend or son isn't good enough

"Like a pro" commercial: Inspirational or perfection-obsessed?

GMC truck on bridge

Photo: Freeimages.com – Kevin Copple

I was watching a football game on television with my sons, when a GMC commercial appeared. From a marketing perspective, their “Like a Pro” campaign is well-crafted, and targets its demographic (white-collar, upper-middle-class males) well.

The ad starts with an . . .

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September 21, 2017

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All Categories: poetry(14) kid stories(11) emotions(10) school(9) sports(7) mental illness(6) stay-at-home dad(6) daydreaming(4) birthday(4) empathy(4) football(4) mental health(4) depression(4) discipline(3) manhood(3) ribbon bear(3) rituals(3) masculinity(3) fuzzy bunny(3) gratitude(3) racism(3) bedtime(3) compassion(3) ethnicity(3) failure(2) bullying(2) playground(2) robert munsch(2) parents(2) friendship(2) ottawa(2) taiwan(2) toronto(2) guitar(2) christmas(2) playing favourites(2) seaweed(2) giving(2) brothers(2) screen time(2) grey cup(2) cfl(2) bipolar disorder(2) writing(2) music(2) homelessness(2) religion(2) consumerism(2) orange shirt day(1) every child matters(1) anger(1) monopoly(1) grandpa(1) grandfather(1) grandparents(1) yu-gi-oh(1) stephen hawking(1) methuselah(1) noah(1) ipod(1) con artist(1) generosity(1) easter(1) good friday(1) christianity(1) lion king jr(1) theatre(1) perfectionism(1) risk-taking(1) friendliness(1) six degrees of separation(1) chris triantafilou(1) waterloo warriors(1) loneliness(1) viktor frankl(1) simon sinek(1) spider-man(1) comfort zone(1) easter eggs(1) new year(1) camping(1) spirituality(1) suicide(1) competition(1) atari(1) marriage(1) risk(1) discrimination(1) teenagers(1) sneaking out(1) costco(1) credit cards(1) trading(1) toys(1) mother(1) pokemon(1) baseball(1) movie night(1) video games(1) soccer(1) science(1) sexapalooza(1) sex(1) marketing(1) diary(1) forgiveness(1) chess(1) redblacks(1) sex education(1) pd day(1) jehovah's witnesses(1) sibling rivalry(1) simple machines(1) satire(1) lice(1) lenny the louse(1) wilbur the worm(1) mom(1) mothers day(1) journal(1) jesus(1) anniversary(1) softball(1) gmc(1) will arnett(1) like a pro(1) home