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GMC says being a good father, friend or son isn't good enough

"Like a pro" commercial: Inspirational or perfection-obsessed?

GMC truck on bridge

Photo: Freeimages.com – Kevin Copple

I was watching a football game on television with my sons, when a GMC commercial appeared. From a marketing perspective, their “Like a Pro” campaign is well-crafted, and targets its demographic (white-collar, upper-middle-class males) well.

The ad starts with an . . .

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September 21, 2017

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All Categories: poetry(13) kid stories(11) emotions(10) school(9) stay-at-home dad(6) mental illness(5) sports(5) birthday(4) empathy(4) daydreaming(4) manhood(3) mental health(3) bedtime(3) ethnicity(3) ribbon bear(3) rituals(3) depression(3) racism(3) discipline(3) masculinity(3) football(3) fuzzy bunny(3) playground(2) robert munsch(2) friendship(2) religion(2) playing favourites(2) seaweed(2) bullying(2) brothers(2) writing(2) grey cup(2) cfl(2) giving(2) toronto(2) taiwan(2) ottawa(2) simple machines(1) satire(1) lice(1) lenny the louse(1) wilbur the worm(1) mom(1) mothers day(1) journal(1) jesus(1) anniversary(1) softball(1) parents(1) gmc(1) will arnett(1) like a pro(1) orange shirt day(1) every child matters(1) anger(1) monopoly(1) grandpa(1) grandfather(1) grandparents(1) yu-gi-oh(1) stephen hawking(1) methuselah(1) noah(1) ipod(1) con artist(1) generosity(1) easter(1) good friday(1) christianity(1) easter eggs(1) lion king jr(1) theatre(1) perfectionism(1) risk-taking(1) friendliness(1) six degrees of separation(1) new year(1) music(1) camping(1) spirituality(1) consumerism(1) suicide(1) competition(1) atari(1) christmas(1) marriage(1) risk(1) discrimination(1) screen time(1) teenagers(1) sneaking out(1) costco(1) credit cards(1) trading(1) toys(1) mother(1) pokemon(1) baseball(1) movie night(1) science(1) video games(1) sexapalooza(1) sex(1) marketing(1) diary(1) chess(1) redblacks(1) bipolar disorder(1) sex education(1) pd day(1) jehovah's witnesses(1) sibling rivalry(1) home